When the launch of their online store was announced a few months ago, shoppers got pretty excited. Now that the furore has died down, they announce that their makeup and beauty products will be available by autumn this year. H&M Beauty will have dedicated spaces in selected stores with up to 1,000 makeup, beauty and hair products.
These beauty collections will encompass a spectrum of colours for eyes, lips and nails created for different skin types, which will be updated seasonally as well as having limited edition collections. H&M Beauty includes the essentials for your daily beauty regimen from body care and haircare to styling products and fragrances. Complete your H&M collection with their matching makeup and toiletry bags.
With the launch this fall, H&M Beauty will premier two subsidiary collections – a premium body care range and the sustainable Conscious beauty range. We can hardly wait!